Santarms — Handmade Handicrafts E-Commerce Store - Asha Webtech IT Solution Pvt Ltd

Software Development

Mobile App Development

UI/UX Design

API Development

Data Analytics

Software Development

Mobile App Development

UI/UX Design

API Development

Data Analytics

Project Overview

Santarms is a Shopify-based online store selling authentic Indian handicrafts and home décor items. The client wanted a refreshed, modern, mobile-optimized e-commerce experience that showcased artisan craftsmanship, improved user engagement, and boosted conversion rates.

As Asha WebTech IT Solutions Pvt Ltd, we were entrusted with redesigning the site’s user interface, enhancing performance, integrating SEO best practices, and optimizing the shopping experience for mobile & desktop users.

Challenges & Objectives

Improve site speed & performance — many pages loaded slowly, affecting retention.
Responsive design & mobile UX — significant portion of traffic from mobile users needed better experience.
Better product presentation — enhance imagery, product descriptions, filtering, and navigation.
SEO & discoverability — optimize for relevant keywords in handicrafts and home décor segments.
Seamless checkout & payment flow — reduce cart abandonment by simplifying checkout.

Solutions & Our Approach

UI/UX Redesign

Created a clean, modern design focussing on artisan narratives.
Emphasized large visuals, consistent branding, and intuitive navigation.

Shopify Customization

Extended Shopify theme with custom templates for category, product, and collection pages.
Enabled dynamic filtering, quick view options, and enhanced product galleries.

Performance Optimization

Compressed images, lazy-loaded assets, and optimized CSS/JS.
Enabled caching and used a content delivery network (CDN) for faster loading across regions.

SEO Implementation

On-page SEO: titles, meta tags, structured data (product schema).
URL structure cleanup, internal linking and alt tags for images.

Checkout & Payment Optimization

Streamlined multi-step checkout into fewer steps.
Integrated secure payment gateways with one-click checkout options.
Enabled auto-fill, guest checkout, and order tracking.

Testing & Quality Assurance

Device & browser compatibility tests (mobile, tablet, desktop).
Performance monitoring, load tests, and usability testing with sample users.

Launch & Post-Launch Support

Carefully migrated data and launched with zero downtime.
Monitoring for analytics, error logs, and user feedback.
Ongoing support for updates, security patches, and feature enhancements.

Key Results & Impact

Page Load Time Reduced by 60% — faster browsing, better retention
Mobile Conversion Rate Improved by 35%
Bounce Rate Decreased on core category pages
Organic Traffic Growth from SEO enhancements
User Feedback Positive — aesthetic, easy navigation, trust in checkout

Technologies Used

Shopify (Liquid template engine)
JavaScript, CSS3, HTML5
Image compression & CDN (Cloudflare or similar)
SEO tools, Schema markup
Payment gateway APIs (Stripe / Razorpay, etc.)
Analytics & monitoring tools

What the Client Said

“After redesigning with Asha WebTech, Santarms feels more premium and trust-worthy. The load time improvements and mobile UX were game changers! Sales from mobile users rose significantly.”
— Client testimonial from Santarms team

How We Can Help You

Whether you have an e-commerce idea or an existing store that needs revamp, Asha WebTech IT Solutions Pvt Ltd delivers custom websites and app solutions that convert.

Let us bring your project to life with thoughtful design, robust development, and measurable impact.

Projects solution

Our innovative identity design solution crafted a distinctive visual identity that perfectly reflects the brand’s values and mission. Through a cohesive logo, color palette, and typography, we delivered a unified brand experience that enhances recognition, builds trust, and sets the brand apart.

When creating a detailed case study, it’s important to provide comprehensive information that communicates.

It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.

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