Georgina’s Kitchen — Premium Food & Recipe Shop - Asha Webtech IT Solution Pvt Ltd

Software Development

Mobile App Development

UI/UX Design

API Development

Data Analytics

Software Development

Mobile App Development

UI/UX Design

API Development

Data Analytics

Project Overview

Georgina’s Kitchen is a full-fledged WordPress + WooCommerce store that sells specialty kitchen products, gourmet food items, and recipes. The client required advanced features beyond standard store functionality: robust customizations, recipe integration, subscription models, user accounts, dynamic promotions, and smooth UX across devices.

As Asha WebTech IT Solutions Pvt Ltd, we took on the role of designing, developing, and deploying a feature-rich WooCommerce site that not just sells products, but showcases culinary lifestyle, fosters community engagement, and supports future growth.

Challenges & Objectives

Complex Custom Features — additional modules beyond standard WooCommerce (e.g. subscription bundles, recipe modules, user dashboards).
Performance & Scalability — many products, images, user interactions require optimized infrastructure.
Mobile UX & Responsiveness — high traffic from mobile users, must deliver seamless experience.
SEO & Content Integration — combining product catalog with recipe/blog content, optimizing for food / kitchen keywords.
Dynamic Pricing & Promotions — seasonal discounts, bundle offers, coupon logic.
Secure Checkout — support many payment gateways, order tracking, and compliance.

Solutions & Our Approach

Custom Theme & UI/UX Design

Designed a fresh, modern layout focusing on food photography and user engagement.
Created customizable templates for home, shop, recipes, blogs, and product pages.

WooCommerce Customization

Built custom modules (subscription bundles, product add-ons, dynamic filtering).
Integrated recipe display modules, linking blog content and e-commerce catalog.
Developed a user-dashboard where customers can access their subscriptions, order history, saved recipes, favorites.

Performance & Optimization

Image optimization, lazy loading, CSS/JS minification, cache layers.
Setup object caching, database optimizations.
Used a CDN to deliver content fast across regions.

SEO & Content Strategy

Structured product and recipe pages with schema markup (Recipe schema + Product schema).
Optimized meta titles, descriptions, alt tags, internal linking across recipes and products.
Created blog-to-product cross links to boost dwell time and SEO.

Promotions & Dynamic Offers

Implemented bundle deals, tiered discounts, seasonal coupons.
Logic to adjust pricing based on user behavior and purchase history.

Secure Checkout & Payment Integration

Integrated multiple payment gateways (e.g. Razorpay, Stripe, COD).
One-page checkout, coupon validation, guest checkout.
Order tracking, email notifications, automated reminders for subscriptions.

Testing & Quality Assurance

Cross-browser and device testing (desktop, mobile, tablets).
Load testing during peak hours, stress testing database.
Usability testing: feedback on recipe–shop UX, cart flows.

Launch & Post-Launch Support

Smooth deployment with zero downtime.
Setup analytics, error monitoring, logs.
Ongoing support: plugin updates, feature addition, maintenance.

Key Results & Impact

Load time improved by ~50% — faster browsing with optimized infrastructure
Mobile conversions increased significantly due to better UX and checkout flow
Engagement boosted — users spending more time on recipe + product pages
New revenue streams from subscriptions & bundles
Organic traffic growth from combined e-commerce + content / blog SEO

Technologies Used

WordPress + WooCommerce
PHP, JavaScript, CSS3, HTML5
Custom WP plugins & modules
Recipe schema markup, Product schema
Payment APIs (Stripe, Razorpay etc.)
CDN, caching, database optimizations
Analytics and monitoring tools

What the Client Said

“After redesigning with Asha WebTech, Santarms feels more premium and trust-worthy. The load time improvements and mobile UX were game changers! Sales from mobile users rose significantly.”
— Client testimonial from Santarms team

How We Can Help You

If you have a WordPress / WooCommerce project with advanced features, custom modules, or performance concerns, Asha WebTech IT Solutions Pvt Ltd is your ideal partner.

Let us bring your project to life with thoughtful design, robust development, and measurable impact.

Projects solution

Our innovative identity design solution crafted a distinctive visual identity that perfectly reflects the brand’s values and mission. Through a cohesive logo, color palette, and typography, we delivered a unified brand experience that enhances recognition, builds trust, and sets the brand apart.

When creating a detailed case study, it’s important to provide comprehensive information that communicates.

It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.

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